Fashion is a fast moving industry and we stay ahead of the game. Flat hierarchies and close collaboration within the team allows us to act quickly and decisively. It makes an instant reaction to changes in the industry possible, as much as to meet our customer‘s desires. This is how we operate extremely efficiently. Furthermore, we prioritize the quality of our work with a meticulous attention to detail. Each collection is being dissected and well thought out before leaving our agency. It is most important to us to find the right solution in combining fashion trends with a focus on the consumers for our partners. Team Korn is highly motivated and eager to hear about new projects.
The fountainhead of each collection is in trend research. For a broad inspiration we glean from international Prêt-à-porter shows, bloggers and influencers, selected fashion magazines and trips to fashion metropolises. Due to our second office being based in London, we have a trend scout situated within this cosmopolitan city, recognising new movements early and sharing those with the rest of the team. The trend online platform WGSN is our constant companion to stay up to date at all times. That is how we make sure our inspiration stays eclectic and we do not miss any trends.
The competition never sleeps. But we keep an eye on it. In addition to the trend analysis, it is equally important to know which tendencies and developments are emerging within the market. Regular store checks and online research insure that we have a constant overview of this area.
Our gathered information and inspiration is then being transferred onto mood boards ready for presentation. This is where a clear direction is recognisable, reflecting in the vibe of each collection and how the particular trend is being utilised, in reference to the targeted consumer. Our mood boards captivate with a clever use of colours and shapes and deliver a prefect talking point and work basis for a further development of the collection.
Colour trends are one thing – but to choose wearable, consumer friendly, yet fashionable colours is another. Based on our tried and tested sense for colours, we are able to find a good solution between trends and commerciality that does not only work on paper but is also a good looking final result for the consumer. We are working with PANTONE colour standards to ensure a smooth communication with the manufacturer.
Besides appealing colour palettes, we are also happy to take over the conceptualisation of your collection. Following up the analysis of previous collections and in comprehension of current trends, we are putting together an optimal suggestion of styles. This selection delivers a good balance of easy to combine basics and trendy it-pieces tailored to your consumer.
It is only through the bespoke development of placement prints, all over prints and other artworks, that a collection receives its individual flair and stands out. Details, including small embroidery and applications, are obligatory elements. We are happy to convince you of our graphic design expertise.
The next step, after the development of the concept, is to create your production packs. They have proved to be an indiviually tailored, easy and perspicuous way of communicating with international manufacturers. To the point of our final hand over, our work sheets will be prepared accordingly so that you are able to do nothing, but to wait on your samples.